
Incoming Lead Processing (ILP) is one of two fundamental Lead Nurturing concepts that help businesses effectively capitalise on new enquiries or consumer interactions.
A successful ILP strategy segments consumers into relevant categories which define the tone, nature and content of the subsequent nurturing process.
Consumer evaluation and segmentation are just two of several essential steps you must take to avoid falling into a formulaic 'drip marketing' campaign.
Once you understand the difference between advanced lead nurturing and other linear alternatives, you are already well on your way to enjoying higher conversions from your consumer enquiries.
An overview of completed campaigns, unique case studies, who we work with and how our database can help grow your business.
Ideal consumers - a breakdown of our growing 4 million consumer database by demographics, user history, retail trends, travel interest, aspiration, affluence & more.
View our travel and retail case studies for exclusive insights into real-life solutions.
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