ADVANCED LEAD NURTURING 1
Incoming Lead Processing and how to Convert Prospects into Customers
Incoming Lead Processing (ILP) is one of two fundamental Lead Nurturing concepts that help businesses effectively capitalise on new enquiries or consumer interactions.
A successful ILP strategy segments consumers into relevant categories which define the tone, nature and content of the subsequent nurturing process.
WHAT YOU NEED TO CREATE YOUR OWN INCOMING LEAD PROCESSING STRATEGY
Consumer evaluation and segmentation are just two of several essential steps you must take to avoid falling into a formulaic 'drip marketing' campaign.
Once you understand the difference between advanced lead nurturing and other linear alternatives, you are already well on your way to enjoying higher conversions from your consumer enquiries.