CASE STUDIES FROM LIFESTYLE MEDIA GROUP

KALEIDOSCOPE

THE BRIEF: To recruit 15,000 new customers during the Autumn/Winter season; increase Kaleidoscope's multi-channel reach online; drive relevant consumers directly to the Kaleidoscope website.

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TAGS:

lead generation, email broadcasting, website traffic, retail marketing, sponsorship, auto-response, enewsletter

CUMBRIA TOURISM

THE BRIEF: To generate and fulfil 100,000 requests for the Cumbria - The Lake District brochure; capitalise on peak holiday times for uk staycationers; maximise the budget with both targeted lead generation and postal fulfilment; drive web traffic to www.golakes.com to increase destination awareness.

“The Lifestyle Media Group team have consistently met our client briefs for the likes of Cumbria, Isle of Man and Lyme Regis . . . This is a superb media platform, and one that I would recommend to any destination brand.”
Artavia Media Agency - Emma Scott-Goldstone, Account Director

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TAGS:

lead generation, fulfilment, email marketing, website traffic, sponsorship, auto-response, enewsletter, travel marketing, feedback

LEGO

THE BRIEF: Consistently expand client base and capture consumers' attention;recruit new and relevant prospective customers with accountable ROI; increase LEGOShop brand awareness and appeal to young families nationwide; accelerate catalogue delivery to encourage maximum sales potential

“Great customer service and intuitive website . . . a valuable channel to target new customers.”
LEGO - Mary Feakin, LEGO Offline Marketing Manager

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TAGS:

lead generation, fulfilment, email marketing, website traffic, auto-response, retail marketing, enewsletter, feedback

VISIT SCOTLAND

THE BRIEF:

“Lifestyle Media Group have continued to provide a professional service and a targeted approach to brochure fulfilment. Working with them has enabled VisitScotland to develop brand awareness and inspire potential new customers to book their stay in Scotland.”
Visit Scotland - Ben Thorburn, Marketing Executive

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TAGS:

lead generation, email marketing, website traffic, travel marketing, auto-response, enewsletter, survey

CONCERN

THE BRIEF: To generate 5,000 new prospects for the Concern Gift Catalogue; to increase brand awareness of Concern Worldwide and their Concern Gift Catalogue; to encourage visitors and direct donations to the Concern Worldwide website

“Concern Worldwide has worked with Lifestyle Media Group to promote our Concern Gifts catalogue and website. Lifestyle Media Group has helped us acquire thousands of new prospects as well as driving traffic to our Gifts website (www.concerngifts.org). They also provide excellent customer service and are a pleasure to work with.”
Concern Worldwide - Natalie Jones, Direct Marketing Manager

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TAGS:

lead generation, email marketing, website traffic, charity marketing, auto-response, donations, showcase

VISIT PEAK DISTRICT

THE BRIEF: To generate 50,000 Visit Peak District Visitor Guide requests between January and April; fulfil 50,000 further requests from peakdistrict.com and more Lifestyle Media Group lead generation; provide lead generation and fulfilment for 10,000 Active Peak brochures; maximise the budget with both targeted lead generation and postal fulfilment; drive web traffic to www.peakdistrict.com to promote local businesses; heighten awareness of the area despite the 2012 Jubilee and Olympic events

“LMG provide good quality leads that contribute to our high ROI and cost effective distribution that saves us money.”
Visit Peak District - David Thornton, Head of Marketing & Deputy CEO

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TAGS:

fulfilment, lead generation, email marketing, website traffic, auto-response, enewsletter, travel marketing, PR

PARK CHRISTMAS

THE BRIEF: To maximise christmas activity and capitalise on this busy season; target a specific audience of low to middle income females; increase Park's brand awareness by bringing it to a brand new audience; maintain an exceptionally high standard of data as specified by Park themselves

“Since 2006 Park Retail Ltd have been using Lifestyle Media Group . . . we are very happy with the quality of their service and the level of new business it brings”
Park Christmas - Pamela Wildes, Marketing Manager

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TAGS:

lead generation, email marketing, website traffic, auto-response, enewsletter, retail marketing